GAM
GAM
All Ford Identity Guidelines are
contained on GAM

FMP
Can be accessed via the
FMP tab on your Ford Dealer
Marketing Portal

SIGNAGE

The design and image of your dealership, the physical interface with your customers, is key to Ford's transformation to a consumer-focused company. A holistic approach to exterior and interior environments helps enhance the brand experience as visitors move along the 'customer journey'.

The 'family' of signs delivers solutions for different types and sizes of buildings. Quality engineered, they offer improved durability and are easy to maintain. This section also contains standards for vehicle signage. For assistance with ordering Ford Dealer Signage, please contact the Ford Dealer Signage Supplier.
FACILITIES

The Facilities programme details a set of minimum standards, that all dealers must plan to achieve. It focuses on lighting, flooring, colour palette and furniture in the key customer areas of Showroom, Customer Centre / Café and Service Advice Centre. The combined implementation of these minimum standards achieves a dramatic transformation at comparatively modest cost.

MARKETING

The marketing guidelines contains guidance on Basic Elements, (the use of Ford brand identity elements within dealer communications), Advertising, Radio, Digital, as well as Stationery.
CONTACTS

Marketing

Phil Sutton
Burrows
Phil.Sutton@burrows.yr.com
+44 (0)1277 246614


Signage

Elodie Laherrère
Ford Group Project Manager,
Viscotec Arlux
elaherrere@visotec.fr
+33 2 40 67 00 22
DEALER GUIDELINES

Signage Minimum Standards
Last updated Apr 2016
Download (PDF 4MB)

Signage Technical Manual
Last updated Apr 2016
Download (PDF 8MB)

Signage Text
Last updated Apr 2013
Download (PDF 4.2MB)


Showroom Guide
Last updated June 2013
Download (PDF 6.7MB)

Showroom Site & Fitting
Last updated June 2013
Download (PDF 3.7MB)

PoS Hardware Program
Last updated June 2013
Download (PDF 6.7MB)

Ford Business Centre
Last updated May 2015
Download (PDF 54KB)
 

Advertising
Last updated May 2014
Download (PDF 7MB)

Stationery
Last updated June 2013
Download (PDF 1.4MB)

Forms
Last updated June 2013
Download (PDF 1.2MB)

Basic Elements
Coming soon


Internet Standards
Last updated April 2013
Download (PDF 139KB)
ASSETS

Ford Ovals
Last updated April 2013
Download (ZIP 1.0MB)

Ford Fonts
Last updated April 2013
Download (ZIP 7.0MB)

Ford Gradients
Last updated April 2013
Download (ZIP 3.6MB)
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© 2015, Ford Motor Company